A fresh look for lawrencemonk.co.uk
The site you're looking at - rebuilt with bigger type, motion and a little atmosphere. Here's what changed, and why it matters more than it might look.
Every few years a website starts to feel like an old coat - still functional, but not quite the shape you’ve grown into. That’s where lawrencemonk.co.uk had landed. The work behind it had moved on; the site hadn’t.
So I rebuilt it from the ground up. Not a reskin, but a rethink of how the whole thing reads, moves and performs - on a slow phone in a car park just as much as on a big desktop screen.
Why rebuild at all?
The old site did its job, but it undersold the work. Cramped type, timid spacing, and a layout that treated every project the same. When your job is to make other people’s businesses look considered, the shop window has to match.
The brief I set myself was short: make it feel calm, confident and fast. Everything else - the motion, the atmosphere, the big headlines - had to earn its place against those three words.
If the design gets in the way of the reading, the design is wrong.
Bigger type, fewer words
The single biggest change is confidence with type. Headlines got dramatically larger, body text moved up to a comfortable 18px, and line length is capped so your eye never has to hunt for the next line. Less copy, more room around it.
A little atmosphere
Motion is used sparingly and always with a purpose: content fades up as it enters view, headlines resolve from a soft blur, and a slow particle field drifts behind the closing call to action. Nothing spins for the sake of it.
Built for speed and search
None of this matters if the page is slow. The rebuild ships less JavaScript, serves properly sized images, and keeps clean, semantic markup underneath - which visitors feel as speed and search engines read as structure. Fast, accessible pages are simply better SEO.
The result is a site that finally reflects the work: quicker to load, easier to read, and a lot more like the studio it represents.
