Web Immunify
Outline
The primary focus of this project was brand design. The project was posted as a design contest on 99 Designs to come up with a logo. Having won the content, I was asked to design their website and then latterly implement it in Webflow (where the original site was being hosted).
What was worked on
- Logo design and branding
- Social media posts (content and graphics)
- Web design
What is Web Immunify?
Web Immunify helps businesses, startups, and individuals protect their digital assets by identifying vulnerabilities before they can be exploited. As ethical hackers, they conduct professional security penetration tests, simulating real-world attacks to uncover weaknesses before malicious actors do.
Web Immunify has identified over five thousand security threats, including in leading companies such as: Google, Facebook, LinkedIn, Spotify and more. Combining technical expertise with business awareness, Web Immunify aims to minimise disruption and deliver tailored, effective cybersecurity solutions.
Logo design
Initial Sketches
Branding brief
“I’m open to ideas on the type of logo that’s best for my brand. I’d like to focus on the company name (Web Immunify) and make a logo out of it. Shields, syringes and some other images are too common in the security industry, and I’d like to avoid them, and principally focus on the brand’s name to give it a strong image.”
- Hussein Daher
Designs
Chosen Logo
The next steps
Having successfully delivered on the brief and winning the project, I was asked whether I knew any web development. From there, we worked together to define a simple site which aligned with the branding using the pre-existing web host Webflow.
Website
Allow the site owner the ability to edit content and move items around.
Web design
Using Adobe XD, I was able to create a comprehensive design with live prototyping; this enabling a clear view of what the final result should look like.
Finished Website
Having worked straight from the design it was fairly straight-forward to mimic the spacing, and overall style of my mockup.
Marketing
Having launched the website we looked to produce a marketing campaign to promote the brand. I started off by procuring three styled posts which was designed to hone in on text-to-image ratios. From there I was able to define 25 different social post ideas with themes and topics.
A sample of two can be seen below. Each sample was provided with three designs courtesy of a template I created utilising ‘smart objects’ in Adobe Photoshop
